About Us

Colourism, LLC is a female owned and operated cosmetic brand based in California. We believe in  using beauty to  evolve culture while changing the narrative, one shade at a time.  We also value inclusivity that  includes making women of deeper melanin, no matter their ethnic background,   needs primary. Contrary to our controversial name; Our Mission: Amplify Diversity, Fight Division, & bring about Colorful Changes within the beauty industry. Our Vision: Inclusivity that evolves culture while changing the narrative one shade at a time