Meet Our CEO
Los Angeles native, single mother of 3, is no stranger to resilience and perseverance. On her 31st birthday, after spending 11 years in the healthcare field, she was terminated. Patricia's dedication to empowering women and her obsession with making them feel beautiful allowed her to fearlessly create a brand she could continue to do just that.
Patricia aspire to become the epitome of inclusivity and focus on emphasizing the needs for women of deep melanin making them primary not secondary. By changing the direction in the beauty industry Patricia hope to be known truly for creating an unbiased narrative that includes all.
"Inclusivity- right now it's a TREND…its a thing! But how many of them really care"
- Patricia Serene